Monday, 29 October 2012

The IOU Project

Mahatma Ghandi said - Whatever you do will be insignificant, but it is very important that you do it’

I don’t know about that... I think I’m still undecided.

Either way, I’m glad The IOU Project’s founders had a eureka moment and decided to pursue it, despite knowing whether it would be successful. 

Take a look:

The IOU Project prides itself as a transparent clothing brand, producing handmade apparel that can be traced from start to finish – documenting how and where it transforms from those initial fabric yarns into a beautiful wearable garment, and ends up in your welcoming hands.

All of the fabrics used to make these garments are hand-woven by very skilled artisans in India, using this age-old culturally historic technique. The fabric is then passed along to small manufacturers in Europe where it is turned into an awesome garment or accessory by HAND (no robot-like machines involved). And depending on what item you purchase, you can look it up on the IOU website and see the very journey that your piece of clothing made! You’re not just getting a shirt or a dress people... you’re getting a story, and you are making the happy ending.

What makes The IOU Project even better is that each textile piece that is woven is unique, so no item that is produced or sold is the same as another. So you end up with something that is truly special, you’ll look FIERCE, and will be making a statement to all those high street herds of sheep out there who enjoy blending in.

Take a closer peek at IOU:

Whatever you do will be insignificant, but it is very important that you do it’

That's what they say.

Ghandi was no doubt a very wise man, but I’m not sure I agree with him entirely. I think what we do matters. Every single tiny gesture or action is a little piece in the puzzle that slowly slots together and makes up a giant picture of your journey here. But a lot of your pieces are also key to completing other people’s pictures, and without theirs, yours would also remain incomplete. Our actions affect others, in a ripple-like way, for better or worse. Sometimes we see those ripples, and sometimes we don’t; though they still happen. You’re here, in this very moment, for a reason. Don’t ever believe that what you’re doing is insignificant; because I can promise you that you couldn’t be further from the truth. No matter how great or small – what you do matters. And more often than not, it’s the little things that hold the greatest value. You probably don’t realise it, but the act of you just simply being you has probably changed someone’s world somewhere for the better.

Whatever you do will matter to those who believe that it does.

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