Thursday, 23 February 2012

The Love, Peace and Harmony Project


The Love, Peace and Harmony Project is a design company that has its roots in promoting and spreading two things that make the world go round: love and happiness. 

They make fashionable, yet classic, hand printed (therefore making each piece unique) t-shirts, sweaters and hoodies for men, women & little ones; available @ http://www.thelovepeaceandharmonyproject.co.uk/


The company also work strongly with ethical suppliers, and in an effort to reduce their carbon footprint, the majority of their garments are made in a wind-powered factory in India, and once complete they are transported here to the UK by BOAT, not air – thus classifying the garments as ‘carbon neutral’.  In addition, all clothes (where possible) are made from 100% organic cotton, and in ‘Fair Wear Foundation’ factories where it is ensured that the workers are paid well and are treated fairly in good conditions.
 
‘We want to be as ethical as we can, because to be honest, we wouldn't want to do business any other way’.

In addition, priding themselves on being a responsible and kind business, 20% of all profits are donated to their chosen environmental and social charities. 

When I hear about small scale companies such as this, donating a huge chunk of their profits to worthwhile causes, it makes me extremely happy and furious simultaneously. It sends my mind into over-drive, thinking about all the gigantic fashion labels that are making mind blowing amounts of profits each year, and yet remain unattractively greedy in their quest to make yet more money. And I have no idea why... When all is said and done, money is just that – money. It might equal power, and be some people’s measure of success, but it has no real value. Being wealthy won’t make people think of you as kind or dignified or compassionate; and I know I would rather be those things and have no change in my pockets, than be someone who is only out for myself, and always looking for what others can do for me rather than what I can do for them

It makes you think, doesn’t it? Screw you, mainstream fashion and everything you represent. We can no longer be friends. It’s not me, it’s most definitely YOU.


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