VV Brown is the latest performer to have branched out into
the world of fashion – a place that my friends and I know increasingly well as
this is where, for now, we have chosen to spend all of our days and our time.
The star has recently launched a new e-commerce site entitled ‘VV Vintage’
which is partnering with Oxfam, and appropriately focuses on up cycling and
sustainability within fashion, as well as a vast selection of meticulously sourced
vintage pieces which promise to be la crème de la crème.
VV Brown ‘known for her unique and quirky sense of style,
personally approves each item available on the site and is pro-active in
seeking fresh exciting talent to work with.’
Much like the project that the first year fashion designers
at NTU have recently embarked upon, VV’s new site is working with emerging undiscovered
designers to transform Oxfam’s excess & unwanted materials into one of a
kind bespoke pieces that will inevitably fly off the website like hot (chocolate
chip) cakes (with plenty of frosting). Now listen up Guys & Dolls: what’s
great is that 10% of the profits will be going directly back to Oxfam, so money
will be made from old fabrics and garments that would’ve otherwise gone to
waste, unnecessarily -
‘Giving back to the community
with an ethos that fashion can create a place where everyone benefits.’
And the good news just keeps
rolling: this project – Design With Oxfam (DWO) – is open to ALL designers,
whether you’ve learned your craft at the world-renowned St Martins or simply
from doodling & daydreaming about pretty dresses in your bedroom. They’re
currently looking for more designers to join their new venture, so get on the
website and get in touch if you believe you have something unique to offer, and
are ready to put your talent out there into the big wide world.
I’ve had a speedy snoop at some of the vintage pieces on the
website at the moment, and they’re great – really individual, each with their
own story. Loads of colour, print, classic items, slouchy t-shirts, jumpers and
dresses + plenty more; but don’t take my word for it, take a sneaky peek
yourself @ http://www.vvvintage.com/
As Coco says,
‘Fashion is not something that exists in dresses only. Fashion
is in the sky, in the street, fashion has to do with ideas, the way we live,
what is happening.‘ - Coco Chanel.
Fashion is everywhere, circulates our lives on many
levels, and represents far more than many people choose to acknowledge. But
never mind those who choose not to see or believe. As long as you and I see,
that is more than sufficient to use fashion as a vehicle to change the world,
even just a little bit.
Because sometimes, all it takes is one.
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