Thursday, 3 May 2012


Fashion Against Aids was first launched back in 2008, and has always been a collection aimed towards raising awareness of HIV/AIDS among youth. And since then, the campaign has raised more than $6.5 million which has gone into HIV/AIDS prevention projects around the globe. 

The organisations that have benefitted are: United Nations Population Fund, MTV Staying Alive Foundation, YouthAIDS and Designers Against Aids – all of which work in the prevention and education of HIV/AIDS for young people all over the world. 

For 2012, much of H&M’s ‘Fashion Against Aids’ capsule collection (which only went on sale a few days ago) has already sold out online, and is selling out on shop floors across the country like hot (choc-chip) cakes.  I managed to bag myself the funky tribal striped reversible bomber jacket which is just FIT with a capital F and a steal at just under £25 – with 25% of all the profits going to this great cause of course. Check out your nearest H&M to have a look at this must-have collection, and show your support for the campaign by repping your favourite item. But be warned - the nature of much of what’s on offer is very bold with lots of statement clashing colours and busy patterns – not for those who prefer to sink in to the background. These clothes are made to be worn LOUD and PROUD.   

My new bomber jacket - very excited by this. Reminds me of The Fresh Prince days...

You can help to spread the message by shopping for the exclusive collection, sharing this campaign, and by also uploading your very own KISS to the gallery to pledge your support. For every kiss entered, $1 will be donated to the cause, so get on board the love train and start making out guys & dolls!


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