Monday, 13 February 2012


fashionABLE’ are a non-profit fashion brand (founded by Barrett Ward), which sell a variety of beautiful scarves in different  colours and textures aplenty. The purchasing of one of these beauts creates sustainable business for women in Africa, who produce the scarves. These women have been exploited in various ways due to the effects of poverty in their country, and fashionABLE is committed to aiding the development of these people. So when you choose to purchase a scarf, you aren’t buying yet another meaningless piece of fabric; you are directly providing jobs, and all of the net profits are sent back to holistically rehabilitate even more women.  

Scarves provide jobs, profits provide restoration.’

You can check out all the details of fashionABLE right here + pleanty of other golden nuggets of information: 

And here you can watch the very moving story of fashionABLE: 

‘You are ABLE to provide opportunities, and these women are ABLE to have a new choice.’

The fact that this brand operates entirely as non-profit is truly inspiring to me, and restores by faith in human kindness and generosity. I think that the fashion industry definitely needs to take more notice of brands such as this, and realise that in the grand scheme of things, money means absolutely nothing. Greed has a grip on so many souls. I don’t know about you guys, but I believe that without compassion, and the offering of your hand to those in need, you don’t have anything at all.

So if you do buy a scarf this winter, make it a fashionABLE one.

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