Wednesday, 22 February 2012

VV Vintage & Design With Oxfam

VV Brown is the latest performer to have branched out into the world of fashion – a place that my friends and I know increasingly well as this is where, for now, we have chosen to spend all of our days and our time. The star has recently launched a new e-commerce site entitled ‘VV Vintage’ which is partnering with Oxfam, and appropriately focuses on up cycling and sustainability within fashion, as well as a vast selection of meticulously sourced vintage pieces which promise to be la crème de la crème. 

VV Brown ‘known for her unique and quirky sense of style, personally approves each item available on the site and is pro-active in seeking fresh exciting talent to work with.’ 

Much like the project that the first year fashion designers at NTU have recently embarked upon, VV’s new site is working with emerging undiscovered designers to transform Oxfam’s excess & unwanted materials into one of a kind bespoke pieces that will inevitably fly off the website like hot (chocolate chip) cakes (with plenty of frosting). Now listen up Guys & Dolls: what’s great is that 10% of the profits will be going directly back to Oxfam, so money will be made from old fabrics and garments that would’ve otherwise gone to waste, unnecessarily -

‘Giving back to the community with an ethos that fashion can create a place where everyone benefits.’

And the good news just keeps rolling: this project – Design With Oxfam (DWO) – is open to ALL designers, whether you’ve learned your craft at the world-renowned St Martins or simply from doodling & daydreaming about pretty dresses in your bedroom. They’re currently looking for more designers to join their new venture, so get on the website and get in touch if you believe you have something unique to offer, and are ready to put your talent out there into the big wide world.

I’ve had a speedy snoop at some of the vintage pieces on the website at the moment, and they’re great – really individual, each with their own story. Loads of colour, print, classic items, slouchy t-shirts, jumpers and dresses + plenty more; but don’t take my word for it, take a sneaky peek yourself @

 As Coco says,

‘Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.‘ - Coco Chanel.

Fashion is everywhere, circulates our lives on many levels, and represents far more than many people choose to acknowledge. But never mind those who choose not to see or believe. As long as you and I see, that is more than sufficient to use fashion as a vehicle to change the world, even just a little bit.  

Because sometimes, all it takes is one.

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